Writing Process

Initial Contact and Communication

You can get the ball rolling by contacting me email at lisa@ljbwriting.com.

I will return your first email or phone call within 24 hours of receiving it. Please leave me detailed contact information. 

Project Discussion

To get started on a project, I will first send you a Discovery Questionnaire. This will help us clearly define the scope of your project.

Within 3 to 10 days after I receive the completed Discovery Questionnaire, you and I will connect by phone, Facetime, or Skype. We will discuss specifics of the project and have a chance to clarify any questions either of us may have.

After the conversation, if we mutually decide to proceed with the project, I will draft and send you an Agreement. If your legal team prefers that we their standard agreement form, that’s fine.

Investment and Getting Started

The Agreement will include all the specifics on what I’ll deliver, including project deadlines.

It will also list your investment for the project and terms of payment.

Please note that I require 50% of the project total up front. Payment via PayPal or bank wire is best.

I will begin work on the project as soon as we have both signed the Agreement and I have the deposit.


I love doing research!I will proceed with your project by doing comprehensive research which, depending on the nature of your project, may include a complete review of your website and any other materials you send me. My efforts may include researching your market, your competitors, speaking to your customer service team, speaking to past clients and customers, and speaking to various department heads. Again, the way I proceed at this stage will depend exclusively on the nature of your project.


Ongoing communication between us is very important because it will ensure that I deliver the best possible product to you. If I am to be working with a large team, please provide me with a single point of contact. I will communicate with that person directly.

Review of First Draft

Depending on the size and scope of the project, I’ll deliver to you the first draft, formatted in Microsoft Word, in 10 to 20 business days (2 to 4 weeks).

Please review the draft carefully and thoroughly. If applicable, have other team members review it as well. It is critical that we get the message, tone, and offer correct. We can fine-tune these during the second and third drafts, if necessary.


If you require revisions to the first draft, you can

  • Use the Track Changes feature in Word
  • Write the desired revisions in the body of an email
  • Write the changes in a separate document

I will review your changes within 24 hours of receiving them and make adjustments within 2 to 5 business days, depending on the extent and complexity of your changes.

I recognize that this is your market and these are your customers. However, if I feel a change may hurt the outcome you are trying to achieve, I won’t be shy in letting you now. I may suggest a simple A/B split test to let the market vote.

Ultimately, however, you are the one making the investment, and I want you to be happy with the product I deliver.

Additional Reviews

There may be additional fine-tuning required after the first round of changes. Two revisions are included in the project fee, though one round of revisions is generally enough. If further revisions are desired, I will deal with them quickly. We can get a final copy within 1 to 3 business days.

Final Approval

After the revisions are complete, I’ll submit a final draft to you. You approve the copy by sending me an email stating that everything is ready for distribution.

When I receive your final approval, I will invoice you for the remaining 50% of the project investment.

The invoice is due upon receipt. I’ll make every effort to be prompt in responding to your requests, and I assume that you will do the same as a professional courtesy.

After the final copy has been sent to the designer for any final formatting, I ask that you send me a PDF of the final version.

I’ll proof the copy and double check that any graphical elements added by your design team enhance the copy and make it more effective.

If I see something I feel may distract from the message and hurt response rates, I will be direct in letting you know.

I am happy to work with your design team to make the final version as effective as possible.


After the project is done, I provide all my clients with complimentary follow-up consultation. Because it’s important to me that I conduct my business as efficiently and professionally as possible, I’d like to spend a few minutes discussing what went well and where any improvements could be made. Please be honest in this conversation! I can’t improve if I don’t know where the flaws are.

How do we begin?

Begin by contacting me by emailing me at lisa@ljbwriting.com

Tell me all about your project and together we can flesh out the details. There is no charge to discuss your job with you and give you a cost estimate.

(By the way, after we’ve chatted, there is absolutely no obligation on your part to use my services.)

When you give me the go-ahead, I’ll write the assignment for you. You will receive your copy on or before the deadline date.

So why not try my copywriting service for your next writing project? I’d love to help you, and I promise you will be delighted with the results.


Lisa J. Bjornstad

P.S. If you have an immediate need, email me at lisa@ljbwriting.com.

There is no charge to discuss your project and give you a cost estimate.

Contact Lisa Today!

If you would like to know more or are interested in my writing services, please contact me via any of the following methods:

Contact Lisa